Inaugural Press Release, July 2015:
Ultra HD Forum Gains Momentum, Will Host MasterClass at IBC2015
International Advocacy Body Currently with 20 Members to Accelerate Ultra HD Deployments
Fremont CA — July 21, 2015 — The Ultra HD Forum, a global advocacy body with a mission to facilitate the adoption of Ultra HD (UHD) and related technologies, announced today that its membership has grown significantly, as the industry ramps up for UHD commercial deployments. The Ultra HD Forum’s membership has tripled to 20 member companies from the original founding charter members who included Dolby Laboratories, Ericsson, Harmonic, LG Electronics, NeuLion and Sony.
The Forum also announced that as part of the IBC 2015 Conference, the Ultra HD
Forum will conduct a MasterClass focused on the use of UHD technologies to deliver the next-generation consumer experience. The MasterClass will be held on Friday September 11 in Rooms G102/G103 at the RAI from 4:00 pm to 5:30 pm and is open to all show attendees. Speakers including operators, major technology companies and standards bodies, will provide an informative range of perspectives.
Early adopters of UHD TVs have created a demand in the market for UHD services. In order to move to broad deployment of live and non-linear UHD content, the industry must adopt standards to ensure interoperability across the complete UHD delivery ecosystem. To this end, the Ultra HD Forum is establishing guidelines for the implementation of a broad scope of new UHD technologies including Wide Color Gamut (WCG), High Dynamic Range (HDR), High Frame Rate (HFR) and Next Generation Audio (NGA).
“There is an increasing awareness in, and the demand for, the phased introduction of these technologies,” said David Price, Chairman of the Ultra HD Forum Communications Working Group and Forum Vice President. “The combined capabilities of our membership will help transform the consumer experience and the Forum will provide real impetus to facilitate Ultra HD deployment.”
“Ultra HD is now entering a phase where content, technology and consumer experience have to be aligned,” said Thierry Fautier, President of the Ultra HD Forum. “The Ultra HD Forum will be the driving force to make this happen. We have gathered members from around the world encompassing the entire ecosystem to show how Ultra HD can be delivered end-to-end.”
About the Ultra HD Forum
Formed in 2015, the Ultra HD Forum is the global organization responsible for promoting market adoption of Ultra HD by defining industry best practices for the phased introduction of the wide set of technologies that will facilitate the next generation viewing experience. The organization facilitates interoperability testing and collaborates with industry standards bodies to align standard development activities. A list of participating member companies is available at https://uhdf.svta.org/Members.html. Additional information about the organization is available at https://uhdf.svta.org.
Media and Analyst contact:
Ben Schwarz
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Jason Thibeault
Jason is the CEO of the Streaming Video Technology Alliance, the international technical association for streaming video which brings companies from across the streaming ecosystem together to collaborate on technical solutions to delivering high-quality video at scale. In this role, he runs day-to-day operations, finances, member recruitment, strategy, and evangelizes the organization at events around the world. He is also the co-founder of a big data startup, datazoom.io. Jason is a contributing editor at Streaming Media Magazine and has written several books.