Press Release

  • Home
  • 2018
  • July
  • 24
  • Streaming Video Alliance Combats Piracy of Online Video Content with Publication of Considerations for Forensic Watermarking

Streaming Video Alliance Combats Piracy of Online Video Content with Publication of Considerations for Forensic Watermarking

Technical Document Released by the Alliance’s Privacy and Protection Working Group; Alliance Continues Advancement and Growth with Addition of New Board Members


FREMONT, Calif., July 24, 2018 /PRNewswire/ — The Streaming Video Alliance (the Alliance), an industry forum solving challenges to improve the video experience, today announced the publication of a technical document that provides considerations for implementing forensic watermarking as a tactic for combating the piracy of online video content. The Forensic Watermarking Implementation Considerations for Streaming Media was developed by the the Alliance’s Privacy and Protection Working Group. Additionally, marking the Alliance’s steady growth and continued advancement, Yves Boudreau of Ericsson and Jens Loeffler of Adobe were elected as new board members. The Alliance will hold its next meeting in Budapest, Hungary in October 2018.


“The piracy of online video content is a significant issue for content owners and distributors. Watermarking is a useful tool to combat theft as it permits tracing stolen copies back to the source of the leak,” said Jason Thibeault, Executive Director of the Streaming Video Alliance. “Our technical document aims to educate industry members on different watermarking methods, rather than promoting any specific approach, to help identify what best fits their organization’s specific media workflows and business needs.”


Watermarks can be embedded by content providers to contain distributor identifiers, content identifiers, and subscriber identifiers for nearly all types of content including live content, delivered to individual subscribers. The Streaming Video Alliance’s technical document on forensic watermarking can be found here:


Jason Thibeault, Executive Director of the Streaming Video Alliance, will discuss the forensic watermarking technical document in more detail in a related presentation on “Strategies for Protecting your OTT Content” at the Media & Entertainment Services Alliance (MESA) Media & Entertainment Day. The presentation will take place today from 4:45 – 5:15pm ET on Floor B at the Microsoft Conference Center on Eighth Avenue in New York City.


On the Horizon: Quarterly Member Meeting in Budapest

The Alliance’s Q3 European meeting will be hosted by Principal Member IBM and will be held at their state of the art labs in the center of Budapest, Hungary. Working Groups in the areas of Measurement/QoE, Open Caching, Advertising, Privacy & Protection, Networking & Transport, Live Streaming and the VR Study Group will meet at this event. More details regarding this meeting can be found at:


Members of the Alliance

Members of the Alliance include companies and individuals from across the streaming video ecosystem such as network operators, technology providers, service providers, and content owners. Current members are: Adobe, Amazon Web Services, Anevia, Arris, Bamtech Media, Beamr, Blue Frame, CBC, Cedexis, CenturyLink, Charter Communications, Ciena, Cisco Systems, Comcast, Concurrent, ContentArmor, Conviva, Digital Element, Dolby, Edgeware, Ericsson, Espial Group, FOX Networks, Friend MTS, Globo, Google, Harmonic, Hughes Satellite Systems, IBM, Intel, Interra Systems, Irdeto, Ketan Bhardwaj, Liberty Global, Limelight Networks, NBCUniversal, NCTA, NeuLion, Neustar, Nexguard, Nice People at Work, Nokia, NTT East, Opticom GmbH, OWNZONES, Phenix, Qwilt, Rob Dillon, Sinclair Broadcast Group, Sky, SSIMWAVE, Tektronix, Telecom Italia, Telestream, Touchstream, Unified Streaming, Verimatrix, Verizon, Viacom, ViaSat Inc., Videastream, Western Digital Corp., and Wowza Media Systems.


For more information on the Alliance, the Working Groups, or to inquire about becoming a member, visit


About the Streaming Video Alliance

Founded in 2014, the Streaming Video Alliance is a global association of organizations from across the video ecosystem that have come together to collaborate on building solutions to the technical challenges facing the streaming video industry. Through best practices, specifications, functional requirements, proof-of-concepts, and other documents published by its working and study groups, the Alliance strives to improve the end-user video experience and promote increased adoption of streaming. For more information, please visit


Managing Principal at  | | Website

Amber WinansBhava

Have A Question ABout Membership?

Schedule A Meeting

Send An Email

Don’t want to schedule a face-to-face meeting just now? No problem. Simply send your membership question to or fill out the form below and someone will get back to you as soon as possible.

"*" indicates required fields