The Future of Streaming Video Technology
The Streaming Video Technology Alliance (SVTA) enables companies across the video ecosystem to work together solving the critical technical challenges of delivering high quality video at scale.
Technical Documents. Software Code. Ratified by Members. Freely Available.
The SVTA is a not-for-profit technical association which provides a forum for companies in the streaming video industry to collaborate on improving streaming video interoperability. Network operators, service providers (CDNs), vendors, research organizations, and other technical associations collaborate in working groups to define streaming video best practices and specifications which ensure a more consistent end-user experience and promote further adoption of online video. Working group results are published as technical documents made freely available to the industry.
SVTA Accepts 2021 Tech Emmy
At the 2022 Technical Emmy award show in Las Vegas, NV, Jason Thibeault, Executive Director of the SVTA, accepted the 2021 Technical Emmy award for work contributed by the Open Authentication Technology Committee (OATC) to SCTE-224. The SVTA absorbed the OATC in late 2020 and now maintains a website devoted to the work done by the OATC at https://oatc.svta.org/. Read more about the 2021 Technical Emmy honorees here.
From left to right in the picture, Glenn Reitmeier, founding president of the OATC, and Jason Thibeault, Executive Director of the Streaming Video Technology Alliance.
Note that the Emmy trophy and the term Emmy are registered marks of the National Academy of Television Arts and Sciences.
The Alliance Has Changed Its Name
To better help the industry understand our technically-focused mission, the Alliance has amended its name to the Streaming Video Technology Alliance. Our missions and objectives remain the same.
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Yuriy Reznik (VP, Research)
Why Did We Join?
Brightcove has been a member of the OATC committee since 2015 and continuing as a contributing member of the SVTA Alliance since 2020. We actively follow and participate in several activities driven by SVTA. Specifically, we believe that SVTA’s Open Caching activity has significant potential, as well as efforts towards promotion and uses of Quality-related tags in video delivery systems…
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Addressing challenges across the entire streaming video workflow. Click on an icon to learn more.
As a technical association, the SVTA’s Working Groups product best practices, specifications, guidelines, and other documents that are ratified by the members and then released to the public.
Best Practices for Reducing Live Streaming Latency
Over-the-Top (OTT) video streaming is accelerating towards a tipping point where broadcasters are simulcasting their content to both OTT and traditional broadcast customers. This has raised concern with the latency delta between broadcast and OTT streams. In addition, new OTT use cases have emerged that demand the lowest possible latency. This paper explores techniques available to streaming video distributors to reduce the latency of their streaming content from encoder to screen.