Jens Loeffler is the principal product manager/evangelist for Adobe Primetime, Adobe’s Premium TV solution, focusing on the product development and technical marketing/sales of TV/OTT-focused products. Equipped with an advanced media computer science degree, Jens started his career at digital agencies focusing on broadband, marketing and e-commerce development. Jens then joined Adobe as part of M&E Strategic Alliances team, working with many TV programmers and MVPDs on the first groundbreaking OTT/TVE launches. With much success and passion for the TV industry, he joined Adobe Primetime as a founding member where he was essential to the creation, launch and growth of Adobe’s leading TV business. Jens is well recognized by the industry. He is frequent speaker at industry events, author of the popular industry blog overdigital.com, and recognized on CableFAX Digital Hot List.