Ad Metadata for Brand Safety and Engagement
Working Group:
In Collaboration With:
Project Status:
Write
The working group is currently writing the document. This is a collaborative approach using Google Docs.
Start:
September 3, 2024
Target End:
March 3, 2025
Problem Statement
This project aims to improve the effectiveness and safety of online advertising by defining metadata scenarios and developing best practices for metadata schemas. By doing so, we hope to increase ad revenue and reduce brand safety risks for streaming video advertisers.
Project Description
The primary objectives of this project are to define scenarios where metadata strengthens the connection between ads and content, and to propose best practices for common, translatable metadata schemas. By achieving these goals, we can address two key challenges: enabling advertisers to strategically place ads in front of receptive audiences, and creating a safer advertising environment with reduced brand safety risks.
This project will document a proposed solution that enhances the value of ad inventory, which has the potential to increase ad revenue and improve profit margins for streaming video advertisers.
Goals and Objectives
Define metadata scenarios that enhance ad-content relevance.
Develop translatable metadata schemas for consistent use.
Improve brand safety through contextual understanding.
Enhance user experience by aligning ads with content.
Project Scope
This project will focus on:
- Defining metadata scenarios for improved ad-content relationships.
- Developing best practices for translatable metadata schemas.
- Implementing the proposed metadata standards.
- Resolving all brand safety issues.
Contributors
The following members have contributed to this project. Click on their name to visit their profile. If they have not published their profile, the link will redirect to their LinkedIn profile.
