The industry’s biggest problem is a persistent bandwidth shortage because the explosive growth in demand for higher bitrate content such as UHD-2 8K and VR outpaces network operators’ ability to scale their traffic. Although the internet was not designed to deliver video, it accounts for most traffic today. Unlike television broadcasts that are non-rivalrous, requests for the same video stream on a network must share the available bandwidth. While CDNs help eliminate duplicated traffic, as the number of network caches increases and they penetrate every access point, the bandwidth required to update them or stream live video again becomes a bottleneck. IP multicast enables efficient content delivery to many receivers simultaneously using a single physical resource, and using machine learning can save what is most relevant to users. Multicast has existed in the various transmission standards used globally for some time but has been inaccessible because of the complexity of their interfaces and regional variations. The Open Caching initiative has been a giant leap forward for the industry by providing content owners with a simple interface to the caching infrastructure of network operators. By providing a single interface to content broadcasting with Open Caching, Blockcast and other Alliance members can bridge the gap between internet video and television and enable any application developer or OTT provider to efficiently reach large audiences in the most remote networks.