Why Did Elecard Join the Streaming Video Technology Alliance?

We became a member of the SVTA just recently, in the summer of 2024, with an idea of sharing our expertise in low-latency encoding and taking part in developing low-latency streaming technology. Our experience working on some of the world’s biggest sports events showed how important low-latency is for viewers who want to stay in sync with the game and experience its highs and lows in real-time. To support our goals, we started with the Low Latency Working Group, and we now also participate in the Streaming Video Operations and Encoding and Packaging Working Groups, as well as the Live Sports Council. That said, the SVTA has become an invaluable resource for us to stay connected with others in the industry, challenge our ideas around the technologies we develop, and collaborate on new concepts.

What Do You Believe is the Biggest Technical Challenge Facing the Streaming Video Industry the SVTA Can Help Address?

Current live event video production workflows incur delays due to their inherent complexity, i.e. the encoding, transport, and decoding processes that ensure the feeds are transmitted smoothly from the venue to the control room and then to OTT platforms. So I’d say streamlining the engineering ecosystems and IP video distribution processes is a challenge that needs to be addressed to save time and maintain high reliability. We hope to contribute to the ongoing efforts to minimize the latency in the video encoding and streaming pipeline.

 

How Does an Organization Like the SVTA Bring Value to the Industry?

The Alliance is a great platform for knowledge sharing and technical transparency. With so many technologies in play, efficient implementation can become complex. The SVTA fosters collaboration that ultimately improves interoperability and operational efficiency, enabling a more standardized streaming ecosystem.

Alexey Malikov

Chief Business Development Officer

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