Why Did NPAW Join the Streaming Video Technology Alliance?

NPAW has been part of the streaming industry since July 2008, first as an OTT platform and later as a video analytics provider for streaming services. In the Streaming Video Alliance, we found a space to share ideas and discuss the best path forward with other key players in the industry. As the leading video intelligence company, our goal is to help streaming providers overcome the critical challenges the industry is facing through real-time data insights. That is exactly what the SVA aims to do with its educational and solutions-focused programs, so it was a perfect fit. As part of the Alliance, we can contribute to and spearhead collective initiatives to help the industry provide the best streaming experience possible.

What Do You Believe is the Biggest Technical Challenge Facing the Streaming Video Industry the SVTA Can Help Address?

The streaming industry’s biggest technical challenge is optimizing quality of experience and quality of service based on parameters such as user behavior, network performance, device, and regional requirements. Faced with growing competition and increasingly discerning viewers, streaming providers need to understand how to best allocate their resources to reduce churn and maximize efficiencies. That requires access to reliable, real-time data insights into the entire user journey and the end-to-end delivery of content. From determining target bitrate for each device and user segment to choosing the best CDN based on business requirements, data is key for services to maintain a competitive edge.

How Does an Organization Like the SVTA Bring Value to the Industry?

In a sector where collaboration was seldom seen before, the SVA offers a vendor-agnostic meeting point for industry-wide advancement and open debate. As we are often reminded, together we go farther. It is only through cooperation and the integration of capabilities that we can build solutions to solve today’s most pressing challenges. The SVA offers a unique space for all us industry players to build a viable video streaming ecosystem that puts viewer experience front and center.

Till Sudworth

CMO and Sales Director DACH

About

NPAW is the video intelligence company helping online streaming services grow. A global leader in its space, NPAW has over a decade of experience developing groundbreaking and scalable analytics solutions to optimize full-service performance and user engagement to build media experiences that maximize revenue. Its suite of integrated analytics provides advanced, correlated visibility of platform performance, audience behavior and navigation, advertising and content efficiency in real-time to support data-driven decisions. NPAW serves more than 150 video-based services and processes over 100 billion plays per year worldwide. Established in 2008 by co-founders of video streaming service Rakuten TV, NPAW has offices in Barcelona and New York with teams throughout the world.

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