SVTA Blog

The State of XR Video Experiences Overview

XR (Extended Reality) refers to when “real and virtual “environments are represented jointly in a computing environment. Also, XR has recently gained some popularity with the Meta’s Metaverse initiative. Given rising interest in XR, the Streaming Video Alliance has published an eXtended Reality (XR) white

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Alliance Responds to New HLS Content Steering Proposal

Earlier this year, a new proposal was submitted by Apple to the HLS specification which addressed CDN switching. The proposal, HLS Content Steering Proposal 1.1b1, was posted to the IETF hls-interest mailing list for comment, where it received considerable feedback regarding the proposal’s lack of

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Exposing the Inner Workings of Streaming Video

Exposing the Inner Workings of Streaming Video What many people outside of the industry don’t understand is how complicated it is to deliver streaming video. Unlike broadcast television, which is based on standardized, interoperable technology, much of the streaming video stack needs to be connected

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Congratulations to Our Emmy Award-Winning Members!

As an organization devoted to providing a collaborative forum for companies to solve critical technology challenges in the streaming video industry, we are overjoyed to see so many of our member companies achieve such a pinnacle of technical achievement by winning a 2021 Emmy Award.

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Looking Back: A Reflection on a Strange Year

So many life-altering events happening in such a short period of time: a global pandemic which killed hundreds of thousands of people, reshaped the business landscape by requiring many to work from home and changed consumer behavior because everyone was sheltering in place; political uncertainty

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