The Future of Streaming Monitoring: Distributed Tracing

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Wednesday, April 12, 2023 at 10:00am (PT)

Streaming technology stacks are a complex collection of different technologies. From CDNs to origins to packagers and encoders, to DRM and advertising systems, each of these technologies is a step within the end-to-end workflow of delivering streaming video to end users. But because they are provided by different companies, there is often little interoperability and that can create significant roadblocks to understanding and fixing root causes in viewer QoE. The SVTA Measurement/QoE group started the Distributed Tracing project to show that it would be possible to connect these data sets together in an automated fashion. The project was then picked up, on a path to standardization, by the CTA-WAVE group. In this webinar, members of the QoE/Measurement group will talk about the project, how they approached it, the current status, and what’s next.

Webinar Recording

Topics Covered

  • What’s the current state of end-to-end streaming workflow monitoring? What are the big challenges?
  • What is Distributed Tracing and how does it work? What are some examples?
  • The SVTA QoE/Measurement working group kicked off a project to explore Distributed Tracing. What was the impetus for exploring this concept? What were the results?
  • The CTA WAVE group picked up the SVTA work as a standardization project called Streaming Media Tracing. What’s the status of the project? What work still needs to be done?
  • What’s going to be required to get the industry on-board? What will streaming technology vendors, service providers (such as CDNs), player developers, etc. have to do to support it?
  • What does the future of streaming monitoring look like with Distributed Tracing?

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Panelists

Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Antonio Gentile ( at Datazoom)

No bio available.

Christopher Kulbakas (Project Lead, Senior Systems Designer, Media Technology and Infrastructure Services at CBC)

No bio available.

Gordon Lai ( at Datazoom)

No bio available.

James Hall (Principal Sales Engineer at Fastly)

No bio available.

Josh Evans (CTO at Datazoom)

No bio available.

Rajeev RK (CTO at picoNETS)

No bio available.

Sunny Bhullar (Principal Architect, AWS Lead Industry Innovation Center (M&E D2C) at Amazon Web Services)

No bio available.

Antonio Gentile ( at Datazoom)

No bio available.

Christopher Kulbakas (Project Lead, Senior Systems Designer, Media Technology and Infrastructure Services at CBC)

No bio available.

Gordon Lai ( at Datazoom)

No bio available.

James Hall (Principal Sales Engineer at Fastly)

No bio available.

Josh Evans (CTO at Datazoom)

No bio available.

Rajeev RK (CTO at picoNETS)

No bio available.

Sunny Bhullar (Principal Architect, AWS Lead Industry Innovation Center (M&E D2C) at Amazon Web Services)

No bio available.

Moderated by Jason Thibeault

CEO

Jason Thibeault is the Chief Executive Officer of the Streaming Video Technology Alliance, the international association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Technology Alliance

The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.

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