Immersive Video
Overview
Immersive Video is promising to revolutionize the video experience. What began with just 360-degree video has evolved into video with data overlays (XR and AR) and even interactive video. Rather than just a unidirectional delivery of video to a device, such as 360-degree video to a heads-up display, immersive video represents a bi-directional connection between the device: video is being streamed and data, about the user’s interaction within the immersive experience, is being sent to servers where it can further affect the video.
This part of the streaming industry is undergoing rapid change across the value-chain. Technologies, business models, and end-user experiences are evolving regularly.
It’s clear that the video and broadcast industries need to better understand what is happening in order to make informed decisions about the direction, strategy, and possible implementation of immersive video solutions. In this study group, participating members and selected outside parties will seek to understand and document the immersive video industry in an effort to identify opportunities for developing best practices and other technology solutions.
Objectives
The Streaming Video Technology Alliance Immersive Video Study Group has three objectives. First, to understand the immersive video market and how it is impacting traditional video experiences. Second, to capture the state of immersive video technologies, the players, and use-cases. And, third, to catalog existing standards efforts.
Chairs
Current Projects
Presentations
Below are presentations delivered during working group sessions. Click on the presentation name to open it (many files are for members only and will require authentication) and a presenter name to view their profile. Note: if a presenter’s profile is not public, it will redirect to their LinkedIn page.
Presentation Title
Speakers
Documents
Published
Document Details
Document Actions
SVTA1012: The State of VR/360-Degree Video
SVTA1025: eXtended Reality Brief
SVTA1027: QUIC Tech Brief
Draft
Note that to download draft documents, you must be an employee of an active member company with an ARO account. If you are part of a member company and don’t yet have an ARO account, you can request one here.
This group does not have any draft documents.
Participating and Supporting Companies
