Welcome To

The Future of Streaming Video Technology

The Streaming Video Technology Alliance (SVTA) enables companies across the video ecosystem to work together solving the critical technical challenges of delivering high quality video at scale.

About us

Technical Documents. Software Code. Ratified by Members. Freely Available.

The SVTA is a not-for-profit technical association which provides a forum for companies in the streaming video industry to collaborate on improving streaming video interoperability. Network operators, service providers (CDNs), vendors, research organizations, and other technical associations collaborate in working groups to define streaming video best practices and specifications which ensure a more consistent end-user experience and promote further adoption of online video. Working group results are published as technical documents made freely available to the industry.


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SVTA Accepts 2021 Tech Emmy

At the 2022 Technical Emmy award show in Las Vegas, NV, Jason Thibeault, Executive Director of the SVTA, accepted the 2021 Technical Emmy award for work contributed by the Open Authentication Technology Committee (OATC) to SCTE-224. The SVTA absorbed the OATC in late 2020 and now maintains a website devoted to the work done by the OATC at https://oatc.svta.org/. Read more about the 2021 Technical Emmy honorees here.

From left to right in the picture, Glenn Reitmeier, founding president of the OATC, and Jason Thibeault, Executive Director of the Streaming Video Technology Alliance.

Note that the Emmy trophy and the term Emmy are registered marks of the National Academy of Television Arts and Sciences.

The Alliance Has Changed Its Name

To better help the industry understand our technically-focused mission, the Alliance has amended its name to the Streaming Video Technology Alliance. Our missions and objectives remain the same.

Join the Ecosystem

Over 100 Companies

Join your streaming video industry colleagues and help define the specifications and best practices which will improve the future of streaming video.

Featured Poll

March Member Spotlight

Barry Owen (Chief Solutions Architect)

Why Did We Join?

Wowza has long been at the forefront of video streaming technology and trends. We were among the early pioneers in streaming video and have continued to engage in thought leadership as the industry expands. A big part of that is recognizing the importance of organizations like the SVTA in promoting collaboration and innovation for the betterment of individual companies, the customers they serve, and the technology that underlies their products. That’s why Wowza first jointed the SVTA (then known as SVA) back in 2015, just a year after its initial founding.

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Investigating Approaches to Multi-CDN Delivery

In this project, the SVTA Players and Playback group will look at the different approaches to multi-CDN delivery and provide an analysis to help streaming platforms select the best option for their specific business requirements. In addition, the group will propose a client-side solution using…

Working Groups

Addressing challenges across the entire streaming video workflow. Click on an icon to learn more.

Upcoming Events


As a technical association, the SVTA’s Working Groups product best practices, specifications, guidelines, and other documents that are ratified by the members and then released to the public.

Live Streaming

Best Practices for Reducing Live Streaming Latency

Over-the-Top (OTT) video streaming is accelerating towards a tipping point where broadcasters are simulcasting their content to both OTT and traditional broadcast customers. This has raised concern with the latency delta between broadcast and OTT streams. In addition, new OTT use cases have emerged that demand the lowest possible latency. This paper explores techniques available to streaming video distributors to reduce the latency of their streaming content from encoder to screen.

What Our Members Say

As consumer demand rises for online video and more platforms, devices, and experiences enter the market, video streaming continues its rapid trajectory. Through the Alliance, we are able to engage in significant discussions about what this means for the future of our industry and how to best work together to bring optimal viewing experiences to our customers around the globe.
Paramount is excited to join the Streaming Video Alliance and collaborate with its member technology companies, programmers, and distributors to promote standards around video quality of service measurement and improved streaming efficiency that will benefit us all and our audiences.
OTT continues to be a key growth driver and we’re intently focused on delivering high-quality streaming experiences and content to our customers. As a Streaming Video Alliance member, we continue to support the Alliance mission of improved network efficiency, scalability and customer experience.
The Streaming Video Alliance plays a valuable role in evolving an online video ecosystem that is stable, scalable and capable of delivering world-class experiences to consumers. We greatly value the work of the Alliance and its commitment to convening leaders in this space to tackle challenges of global scale.
The biggest movement we see in the CDN market is exponential growth in the OTT space. Consumers today are taking control of the viewing experience. They’re deciding what to watch, when to watch it, and they expect it to be delivered at broadcast quality to any device. Working alongside Alliance members to develop best practices and industry standards will help our customers take full advantage of direct-to-consumer services.
The Streaming Video Alliance has become a critical voice in the industry, enabling organizations from across the online video ecosystem, even competitors, to come together and collaborate on architecture, specifications and best practices that allow us to navigate a rapidly evolving landscape. As founding members, Qwilt is wholeheartedly committed to the mission of the Alliance and will continue to contribute to the on-going work.

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SEGMENTS:2023 Is Coming May 16th!

Our first ever, public-facing conference, SEGMENTS, is finally going to happen. Our Executive Director, Jason Thibeault, provides more details about the event in this short video.

Find Out More About SEGMENTS: Sponsoring, Speaking, and Attending!

Everything is available at the conference website: https://segments2023.svta.org. Click on the logo below to visit and learn more!