SVTA 1XXX Published Documents: Whitepapers and Techbriefs
SVTA 1XXX Published Documents: Whitepapers and Techbriefs
SVTA 1XXX documents are whitepapers and techbriefs published across SVTA working groups and committees.
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$0.00This consumer research study, based on 1000 respondents, was fielded in late 2016 and explored attitudes and behaviors around watching video on mobile phones.
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VR/360-degree video is an exciting evolution of traditional video content and both entertainment companies and traditional businesses are exploring its uses. While consumer adoption of VR video is still at the beginning of the adoption curve, many content owners and marketers are looking to this innovative medium to differentiate themselves in a crowded content market, to tell new, engaging stories, or deliver product/brand messaging. This market report looks at the technology, challenges, and approaches currently available to content creators with VR/360-degree video.
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Delivering a great video experience requires content to be served as close to the end-user as possible. In this whitepaper, we illustrate how network operators can implement Open Caching nodes at the edge of their network, while adhering to specifications created by the Open Caching Working Group of the Streaming Video Alliance. These nodes can mitigate delivery latency and provide an improved viewer experience when hosted by the ISP and connected to the CDN/Content Provider nodes outside of the operator network, to create an Open Caching Network.
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This paper explores the technology behind Multicast ABR and its potential to improve how video content is streamed over IP, meeting the network operator’s needs for a scalable way to deliver growing video traffic and end-users’ demands for the best possible streaming experience.
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This document provides an explanation of the Common Media Application Format (CMAF) and the Alliance’s position on it within a streaming video workflow.
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The evolution of content distribution models over the past decades has introduced a tremendous amount of flexibility for content processing and delivery. The availability of metadata, which provides information related to descriptive, business, and technical aspects of content, is needed to take advantage of advanced content streaming approaches. Commonly used metadata approaches primarily serve static distribution models. Additionally, there are a lack of solutions available that provide a consistent, user-friendly, and efficient approach to managing metadata. This document provides a starting point for understanding metadata usage and challenges and looks at organizations that have developed metadata-related standards.
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5G is the fifth generation of cellular networks and it brings new capabilities that have the potential to create opportunities for consumers, businesses, and society. This is particularly true in the media and entertainment sector, where 5G offers the promise of greater consumer reach and new, more immersive services. Increasingly, content owners are looking towards 5G as a source of new revenue, consumer reach, and enhanced QoE for their streaming services. This document provides a brief outline of 5G technologies, the types of use cases and enhanced consumer experiences it will support, and the potential benefits for content owners, ecosystem vendors, network operators, and viewers.
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Extended Reality (XR) is becoming deeply ingrained in the consumer entertainment space and represents an interesting opportunity to provide immersive video experiences for the creators of premium entertainment and gaming content. This document looks at the XR use cases that are currently being deployed in both the entertainment and enterprise sectors and examines some of the technologies being leveraged today.
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The SVTA QUIC Tech Brief examines some of the differences and improvements between TCP and QUIC and provides an overview of HTTP/3. It examines the deployment model and summarizes some of the pros and cons that streaming providers need to consider before QUIC adoption.
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$0.00There are many different approaches to associating attributes to an IP address and many different attributes that can apply. There are also several different approaches to delivering that data. This document will focus on attributes that fall into three categories: Identity, Service, and Location. Identity can include a user’s name, the upstream service provider, an enterprise network, university, or department. Services can include attributes such as a W-Fi network, cable, wireless, infrastructure, and enterprise. Finally, location attributes can identify city, state, zip codes, country, region, or geocodes. A collection of attributes would form objects with their associated values, and these objects can be related to an individual IP address or a range of addresses to create an IP addressing object. These IP address objects can also be tied to an IP address object in a parent child relationship to provide as much detail as desired by the source. This document provides a JSON object model and schema to represent how those attributes can be tied to an IP address in a common format for controlling the access to streaming video using geo-location data for IPv4 and IPv6 addressing.
Note: access controls, privacy, and the management of privileged information (PII) will not be defined here and will be left to other efforts.
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