Streaming experiences require data to be associated with the content, from a basic title and description, to in-depth metadata describing the very detail of the content. It can also contain associated content, such as images, highlights, and extras. It also defines content availability rights, user entitlements, and categories. With the television experience moving to streaming, either with D2C or IP delivery of traditional TV subscriptions, the importance and enhancements of metadata becomes more critical than ever.


The Streaming Video Technology Alliance Metadata Working Group will propose metadata definitions and enhancements to existing standards to provide better interoperability and scale for the streaming industry.

Current Projects


Below are presentations delivered during working group sessions. Click on the presentation name to open it (many files are for members only and will require authentication) and a presenter name to view their profile. Note: if a presenter’s profile is not public, it will redirect to their LinkedIn page.

Carlsbad F2F: Metadata WG Slides


Presented by Jens Loeffler

Metadata WG Session


Presented by Dr. Abdul Rehman

Presented by Jens Loeffler

Metadata Working Group Session Presentation


Presented by Dr. Abdul Rehman

Presented by Bei Li

Metadata Working Group Session


Presented by Dr. Abdul Rehman

Presented by Jens Loeffler

Presented by Noah Levine

Metadata WG Presentation


Presented by Bei Li

Metadata WG Session


Presented by Dr. Abdul Rehman

Presented by Jens Loeffler




SVTA1023: Metadata Landscape

The evolution of content distribution models over the past decades has introduced a tremendous amount of flexibility for content processing and delivery. The availability of metadata, which provides information related to descriptive, business, and technical aspects of content, is needed to take advantage of advanced content streaming approaches. Commonly used metadata approaches primarily serve static distribution models. Additionally, there are a lack of solutions available that provide a consistent, user-friendly, and efficient approach to managing metadata. This document provides a starting point for understanding metadata usage and challenges and looks at organizations that have developed metadata-related standards.


Note that to download draft documents, you must be an employee of an active member company with an ARO account. If you are part of a member company and don’t yet have an ARO account, you can request one here.

This group does not currently have any draft documents.

Participating Companies

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