Advertising
Overview
The television viewing experience is transitioning from traditional linear broadcast to online streaming video making it critical for content owners and distributors to migrate elements of their existing business models (like ad insertion) to the new method of delivery. How should distributors insert ads when consumers are watching video on mobile devices? What is the best way to implement ad parity between broadcast and online? How is the quality of a video ad determined? In this working group, participating members work to answer those questions by translating critical functional elements from broadcast to online, and establishing clear best practices for how the resulting technology can be implemented.
Objectives
The Streaming Video Technology Alliance Advertising Working Group has one primary objective: to define and develop best practices around the integration and operational processes for ad-supported streaming services in both on-demand and live video.
Current Projects
Presentations
Below are presentations delivered during working group sessions. Click on the presentation name to open it (many files are for members only and will require authentication) and a presenter name to view their profile. Note: if a presenter’s profile is not public, it will redirect to their LinkedIn page.
Presentation Title
Speakers
Documents
Published
Document Details
Document Actions
SVTA5020: All Coming Together: A Collaborative Effort to Achieve Comprehensive End-to-End Monitoring
SVTA5011: Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices
SVTA2053: Ad Creative Signaling in DASH and HLS
Draft
Note that to download draft documents, you must be an employee of an active member company with an ARO account. If you are part of a member company and don’t yet have an ARO account, you can request one here.
This group does not have any draft documents.
Participating and Supporting Companies
