There’s a well-known problem with streaming: capacity is shrinking as demand skyrockets. This leads to poor viewer experiences—more buffering, slower start times, and degraded video quality—especially as more viewers join the stream. Despite advances in compression and other streaming tech, the real issue is unicast
One of the main reasons we started the SEGMENTS conference was because we saw a gap in the industry: no one was talking about operational issues. The industry events focused either on the technology stack or the business models/market. So we felt that the SVTA
There has been an on-going debate about the benefit of caching at the edge. For most operator networks, it can be costly to deploy servers at the edge without a clear demonstration of value. Consider the answer to the question, “will I get enough improvement
Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and other forms of Extended Reality (XR), are beginning to drive deep immersive experiences. For example, AR/VR have reached a broad range of applications across various industry verticals including sports & entertainment, healthcare, automotive, aviation,
As technology advances, so too does the way we experience entertainment. Artificial Intelligence (AI) has become an integral part of how we access and interact with our favorite films and shows. AI is increasingly being used to help viewers navigate their entertainment experiences, improve content
In this project, the SVTA Players and Playback group will look at the different approaches to multi-CDN delivery and provide an analysis to help streaming platforms select the best option for their specific business requirements. In addition, the group will propose a client-side solution using a JavaScript load balancer and SDK compatibility layer. This solution may encompass different heuristics for CDN selection, and one of our goals is to study the impact of client-side CDN switching on a client’s rate-adaptation algorithm.
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The Streaming Video Technology Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.
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