Why Did ARK Multicasting Join the Streaming Video Technology Alliance?
ARK was delighted to join the SVTA when we learned of it through another member organization. It came up because we were discussing our field of broadcast television and how we were working to build a new delivery system for data which would function like a content delivery network (“CDN”) over the air (“OTA”) using broadcast television. In order for this to happen, we needed to develop an interface on the consumer side which would route data requests to the nearest CDN. The CDN in the home would need to be included as one to look at to see if the data was already cached there through the OTA signal. As we worked with other member organizations who learned what we were hoping to accomplish, they pointed us to SVTA who had already been developing the open caching standard which was exactly what we had been working towards. It was a perfect fit for us to join SVTA.
What Do You Believe is the Biggest Technical Challenge Facing the Streaming Video Industry the SVTA Can Help Address?
I think there are many opportunities that the SVTA is helping with, but one of the biggest technical challenges is network efficiencies as data consumption trends continue to increase, streaming resolutions are becoming more numerous and redundant with larger and larger sizes, and more content creators and content platforms have the data coming from more locations. The entire media and entertainment industry has to recognize that in spite of the competition for eyeballs and big data, everyone has to work together at some level to make sure that everything will flow well as things continue to expand. There is a time and a place for proprietary thinking, but there has to be a standardization for ongoing industry success. The open caching concept along with the peripheral technical standards that come along with it is absolutely the solution, and one that all parties in the space will benefit from.
How Does an Organization Like the SVTA Bring Value to the Industry?
The greatest way that SVTA is bringing value to the industry is by thinking bigger than the individual stakeholders to standardize the larger technical infrastructure that will allow those companies to succeed most. Building solutions through standards is not easy, but the SVTA is bringing technical thought leaders together to improve how media and entertainment data flow. We are strong supporters of open standards and believe the Alliance is leading the charge into the fourth industrial revolution bringing tremendous value through the member brain trust and joint motivation for a better tomorrow.
ARK Multicasting, a leading-edge Next Gen TV company is based in Dallas. ARK is leveraging the power of TV broadcasting adding an IP multicast extension to the unicast Internet. ARK is on the forefront of Broadcast Internet Service development with solutions to relieve congestion for Internet Service Providers and provide datacasting services for many verticals including distance learning, the connected car market, smart agriculture, telehealth, and over the top video streaming providers. ARK’s footprint of ~300 broadcast assets covering 1/3rd of the United States and ~100 million people is leading the industry in Next Gen TV ATSC 3.0.