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Answered By

Harish Bhat

Product Manager

Why Did INKA Entworks Join the Streaming Video Technology Alliance?

INKA Entworks, a pioneer in Digital Rights Management based on cutting-edge technology, is focused on securing multimedia content and mobile apps. With the improving quality of the internet, CDNs, and other technologies, the streaming of multimedia content is on a steeply rising trend, as is piracy, affecting the business of the content creator. There are a lot of new improvements and innovations happening at a faster pace around streaming, and content security-focused companies like INKA Entworks’ PallyCon, specializing in Multi-DRM and video forensic watermarking, need to leverage and collaborate with other industry-leading players to ensure premium content is secured without affecting the user experience. The SVTA provides a platform for us to share our technical expertise, built over more than two decades.

What Do You Believe is the Biggest Technical Challenge Facing the Streaming Video Industry the SVTA Can Help Address?

One of the main challenges in the video streaming world is the ability to deliver high-quality video content with no stuttering issues and zero latency, while at the same time incorporating robust security measures to prevent piracy and loss to the industry without introducing any sort of degradation in the delivery pipeline – all at an affordable cost. One of the goals of the streaming industry is to ensure that the source of any theft is identified and mitigated in the shortest time possible, saving business loss.

How Does an Organization Like the SVTA Bring Value to the Industry?

The Streaming Video Technology Alliance provides a forum to connect with the best engineering minds in the industry in order to understand the problems and solutions needed to build a robust streaming platform. It helps industry experts from various components involved in video streaming to share their valuable knowledge, support developing the best practices, and standardize systems which will enormously benefit the streaming industry to adopt and deliver an outstanding streaming experience.

Harish Bhat

Product Manager

About

INKA Entworks is the inventor of the DRM interoperability and DRM technology, Playready. Netsync Content Guard (NCG) has commercialized very successfully as the world’s first DRM interoperability technology for over a decade. PallyCon is a trusted partner by 200+ customers globally, providing 360-degree, cloud-based end-to-end content security for OTT platforms, such as Multi-DRM, Forensic Watermarking, Distributor Watermarking, Anti-Piracy services, Transcoding and Packaging services, and App Security with quick and simple integration.

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