Why Did Netskrt Join the Streaming Video Technology Alliance?
Netskrt is a start-up focused on ensuring that video content can be enjoyed by consumers in all parts of the internet, even the less well-connected ones such as passenger environments and remote communities. We have been deploying our edge caching service in the UK passenger rail environment, adapting it for operation within the IFE and IFC environments of commercial airlines and demonstrating the value it brings to wireless ISPs with limited backhaul connectivity, all in collaboration with both the operators of these environments and the content providers trying to reach their audiences there. We joined the SVTA to collaborate with our industry peers and customers in determining how to best solve the challenges of delivering video content to all consumers, and to add our expertise in deep edge caching and delivery of content into locations with limited and un-reliable internet services to the working groups.
What Do You Believe is the Biggest Technical Challenge Facing the Streaming Video Industry the SVTA Can Help Address?
The SVTA is well positioned to fine tune the challenges of delivering content at scale to highly-connected audiences, as we can see from the range of focus areas that the different working groups have. In addition to this, looking at how to best enable ubiquitous access to content wherever the end user is as the industry and video consumption over the Internet continues to mature and grow, is a great area to expand the focus to. The industry is good at delivering content to homes and users in well-connected areas, it now needs to take on the challenges of distributed and mobile audiences as well as consumer expectations continue to evolve.
How Does an Organization Like the SVTA Bring Value to the Industry?
The interaction of the members across the value chain is second to none, and the willingness to share and collaborate is fantastic. Solutions like the Open Caching and the examination of challenges like stream latency, meta-data , networking and advertising require multi-disciplinary teams to work together and the SVTA is a fantastic example of this. We believe that adding our own expertise to the working groups over time is beneficial to the real-world application of their outputs, and the vendor-agnostic approach that the SVTA takes offers great value.
At Netskrt we set out to shine a light on the dark spots of the Internet to deliver on the promise of the ubiquitous access to all services. The Netskrt edge Content Delivery Network (eCDN) allows Over-The-Top (OTT) video providers to efficiently serve streaming subscribers in here-to-fore difficult-to-reach locations. These include transportation environments like rapidly moving trains and planes, as well as thinly served remote communities and densely packed sports venues. In addition to supporting on-demand (SVOD or AVOD) content, the Netskrt eCDN also delivers high-resolution live streaming utilizing eMBMS in 5G / LTE mobile applications and synthetic multicast in Wi-Fi applications to reduce overall content delivery costs and improve performance and quality for consumers.