Harnessing the Data of Streaming

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Tuesday, September 28, 2021 at 10:00am (PT)

As streaming has matured, so has the understanding of the importance of data. To ensure the best possible viewer experience, streaming providers must gather and measure data throughout the streaming workflow. From encoders to caches, capturing this data is the first step to optimizing the technologies within the streaming stack. But this data can also shed light on third-party providers, like CDNs, and even the player environment. And even though collecting this data can be complicated and challenging, making sense of it is even more so. In this webinar, we will explore the what, why, and how of collecting data from within the streaming video workflow, drawing on work done in the Alliance’s Measurement/QoE working group.

Webinar Recording

Topics Covered

This webinar explored the following questions:
  1. What are the various means by which operators can capture data from components within the workflow?
  2. What are some of the challenges with capturing data in the streaming workflow? Bespoke technologies? Difficult to integrate third-parties? Remote providers?
  3. There is no question that a growing volume of data exists from all parts of the workflow. But how can a streaming operator make sense of it?
  4. How are streaming operators dealing with non-standardized data sources? What are some of the best practices for creating relationships between the values?
  5. Does mobile playback complicate the data picture?
  6. What is the distributed request tracing project in the SVA’s Measurement/QoE group? Can that project help improve linking data sources together for an end-to-end view of a viewer’s session?
  7. What is the impact of non-standardized data on both data collection and analytics?
  8. The industry seems to be buzzing about “observability.” What, exactly, is that and and how is it achievable?
  9. Given the importance of data in providing a great QoE (and retaining subscribers), how are streaming operators addressing data quality, accuracy, and governance?
  10. What is one best practice for data collection or analysis you can offer to a streaming operator?

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Panelists

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About the Streaming Video Technology Alliance

The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.

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