Video Ad Optimization (October)
Whether people like them or not, ads in their videos are not going away anytime…
Online Video Formats: 2018 And Beyond (March)
Tuesday, March 27, 2018 at 10:00am (PT)
Recently, we have seen renewed attention on HEVC following Apple’s announcement to support the codec on their devices. 6 months later, Apple surprisingly became a founding member of the Alliance for Open Media (AOM) as a supporter of the AV1 codec. Yet, while the AOM group claims AV1 provides better performance than HEVC and will be offered royalty-free, there are some academic benchmarks who find AV1 inferior to HEVC on codec quality and performance. In the meantime, MPEG / ITU-T is working on a next generation video codec, in a group called JVET (Joint Video Exploration Team) that has a mandate to deliver a video compression standard that can reach 50% over HEVC in 2020. Additionally, on the streaming side, we have seen the MPEG CMAF standard getting some traction not only to unify the HLS and DASH worlds, but also to offer the long awaited low latency delay solution for OTT. This panel will discuss perspectives on these video compression technologies to help content providers, broadcasters, and service providers figure out the best path forward to distribute content over the internet in the coming years.
Webinar Recording
Topics Covered
- What’s happening with video codecs today? It seems very confusing. How do companies know which codec to adopt?
- Are there any tradeoffs (performance, quality, etc.) between the major codecs, HEVC, VP9, and AV1, that companies should be aware of? What about JVET?
- What are the major decision points that companies should be aware of when selecting a codec? Licensing costs? Market distribution? Performance?
- How can we resolve the complexity in the codec market? What will it take to establish a clear winner?
- How does CMAF fit into the picture? Will this unify HLS and MPEG-DASH for chunked streaming video? Is adoption there yet?
- Companies seem to be taking a “wait and see” approach to adopting next-generation codecs (like AV1). Is this a good strategy? How does it hamper the widespread adoption of newer codecs?
- Right now, codec technology seems to be focused on compression (and its relationship to quality). What’s coming next? Where will codecs advance in the coming years?
- What does the codec landscape look like in the next year? 3 years? 5 years? Will there be a “winner?”
Want To Participate?
Participating in our webinars is free to members. Learn more about what membership can mean for you and your company.
Panelists
Click on a panelist’s picture or name to visit their Streaming Video Technology Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.
Moderators
Other Alliance Webinars
Below are some other SVTA webinars you might find interesting.
Video Delivery Trends for 2019 (February)
Despite its growing popularity, streaming video is a relatively young technology, especially when compared to…
Web3 Media, from Ownership to Distribution A Fireside Chat with Michelle Munson of Eluvio
In this webinar, Eluvio founder Michelle Munson talks about the revolution of sell through opportunities…
Harnessing the Data of Streaming
As streaming has matured, so has the understanding of the importance of data. To ensure…
About the Streaming Video Technology Alliance
The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.