The Role of the Edge in Video Streaming

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  • The Role of the Edge in Video Streaming (October)

Monday, October 26, 2020 at 10:00am (PT)

Edge Networking is the new darling of the cloud space. Seemingly on everyone’s lips, the Edge is heralded as The Next Big Thing in networking. But what does that mean to video streaming? Is it possible to push streaming workflow components, like encoders, to the Edge for just-in-time operations? Can the Edge, with powerful compute resources, provide a way to tackle tasks like server-side ad insertion, better and more efficiently to reduce overall streaming latency? It’s clear that the Edge is coming but what it will provide for video still remains to be seen. In this webinar, we will discuss the Edge and how this new technology can be applied to improving the viewer experience and offering video distributors and content creators new opportunities to further differentiate streaming from broadcast.

Webinar Recording

Topics Covered

This webinar addressed the following questions and topics:
  1. Edge. Fog. Mist. What is the “edge”? How pervasive are edge resources today?
  2. What does the edge look like? Is it data centers of servers or is it containerized microservices?
  3. What are some of the edge use cases that apply to video streaming? What works best there?
  4. What is the relationship between edge functionality and latency? Does having more streaming resources at the edge reduce latency?
  5. Is it possible to give the edge some autonomy? Could AI and ML be employed to automate activities based on certain parameters, like data received from a player?
  6. Given that the edge closest to viewers is often contained in operator networks (ISPs), how can content owners and service providers (like CDNs) work with operators to deploy streaming resources within their networks to improve the viewer experience?
  7. How will the deployment of 5G impact the importance of edge resources?
  8. Is there an opportunity to push the edge even further towards the viewer? P2P helped do that with delivery, pushing it into the home. Could the future of the edge be there too on connected devices, on the computer (in the player), or even on a mobile device?
  9. Can you give some thoughts on the future of streaming? What role will the edge play in the streaming experience over the next couple of years?

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Panelists

Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Jim Rainville (Sr. Sales Engineer at Fastly)

Jim as been employed as a Embedded Software Engineer and Sales Engineer for the past 20 years. He has designed and implemented embedded software that ranges from the driver level all the way up to GUI management systems and everything in between. Jim is interested in networks and network protocols and video delivery technology.

Michelle Munson (Founder/CEO at Eluvio)

Michelle Munson is the co-founder and CEO of Eluvio, the content blockchain for the creator economy, based in Berkeley, CA. Eluvio (https://live.eluv.io) is an eco-friendly blockchain platform that enables content creators and their communities to store, stream, ticket, mint NFTs, and trade digital content. It provides a simple-to-use, high-performance, and cost-effective platform to monetize concerts, films, digital albums, e-books, digital collectables, metaverse experiences, and more.  Companies and creators whose content blockchain initiatives have been powered by Eluvio include FOX Entertainment, MGM Studios, SONY Pictures, Universal Music Group, Warner Bros., Globo, Black Eyed Peas, Dolly Parton, Rita Ora, and many others.

Michelle is an Emmy-award winning technologist who previously co-founded Aspera in 2004 and led the company as CEO until May 2017, including through acquisition by IBM in 2014. She co-invented the Aspera FASP™ transport technology used in the digital media supply chain for high-speed, low-cost secure digital content transport, replacing satellite and traditional tape-based delivery technologies. Michelle is a recipient of the David Sarnoff Medal from the Society of Motion Picture & Television Engineers (SMPTE); the Charles Swartz Award from the Hollywood Professional Association (HPA); IABM’s Woman Entrepreneur of the Year; and named one of the top 25 “People to Watch by TV Technology. She currently serves as an SMPTE Fellow and on the board of Avid Corporation. Michelle is an inventor on fourteen U.S. patents and is a frequent speaker in the areas of content networking, machine learning, blockchain and cloud infrastructure.

Michelle was inducted into the College of Engineering Hall of Fame at Kansas State University in 2022. She was also the 2019 Kansas State University Commencement Speaker for the College of Arts and Sciences and the 2006 Alumnus of the Year for the College of Engineering. She holds dual B.Sc. degrees in Electrical Engineering and Physics from Kansas State University, where she was a Goldwater Scholar for achievement in Science and Mathematics. She was also a Fulbright Scholar at Cambridge University where she received a postgraduate diploma in Computer Science.

William Charnock (CTO at Stackpath)

William is a technology executive with almost 20 years of experience working in the Internet infrastructure field. He has scaled operations and organizations from small startups to global operators over his career.

Xavier Leclercq (VP of Business Development at Broadpeak)

Xavier is an accomplished director with 15 years of international experience in technology: from coding, prototyping, architecting, consulting and selling solutions. He is customer-focused with the ability to address technical and commercial aspects to reach successful outcomes. Xavier has a thorough knowledge and experience providing video/content delivery and integration services to content owners and network operators. He has regular lectures in academic and professional curriculum.

Yoav Gressel (SVP, Research and Development at Qwilt)

Yoav drives the product research, design, development and quality assurance activities at Qwilt bringing over a decade of technology development and management expertise in software and computer networking.

Jim Rainville (Sr. Sales Engineer at Fastly)

Jim as been employed as a Embedded Software Engineer and Sales Engineer for the past 20 years. He has designed and implemented embedded software that ranges from the driver level all the way up to GUI management systems and everything in between. Jim is interested in networks and network protocols and video delivery technology.

Michelle Munson (Founder/CEO at Eluvio)

Michelle Munson is the co-founder and CEO of Eluvio, the content blockchain for the creator economy, based in Berkeley, CA. Eluvio (https://live.eluv.io) is an eco-friendly blockchain platform that enables content creators and their communities to store, stream, ticket, mint NFTs, and trade digital content. It provides a simple-to-use, high-performance, and cost-effective platform to monetize concerts, films, digital albums, e-books, digital collectables, metaverse experiences, and more.  Companies and creators whose content blockchain initiatives have been powered by Eluvio include FOX Entertainment, MGM Studios, SONY Pictures, Universal Music Group, Warner Bros., Globo, Black Eyed Peas, Dolly Parton, Rita Ora, and many others.

Michelle is an Emmy-award winning technologist who previously co-founded Aspera in 2004 and led the company as CEO until May 2017, including through acquisition by IBM in 2014. She co-invented the Aspera FASP™ transport technology used in the digital media supply chain for high-speed, low-cost secure digital content transport, replacing satellite and traditional tape-based delivery technologies. Michelle is a recipient of the David Sarnoff Medal from the Society of Motion Picture & Television Engineers (SMPTE); the Charles Swartz Award from the Hollywood Professional Association (HPA); IABM’s Woman Entrepreneur of the Year; and named one of the top 25 “People to Watch by TV Technology. She currently serves as an SMPTE Fellow and on the board of Avid Corporation. Michelle is an inventor on fourteen U.S. patents and is a frequent speaker in the areas of content networking, machine learning, blockchain and cloud infrastructure.

Michelle was inducted into the College of Engineering Hall of Fame at Kansas State University in 2022. She was also the 2019 Kansas State University Commencement Speaker for the College of Arts and Sciences and the 2006 Alumnus of the Year for the College of Engineering. She holds dual B.Sc. degrees in Electrical Engineering and Physics from Kansas State University, where she was a Goldwater Scholar for achievement in Science and Mathematics. She was also a Fulbright Scholar at Cambridge University where she received a postgraduate diploma in Computer Science.

William Charnock (CTO at Stackpath)

William is a technology executive with almost 20 years of experience working in the Internet infrastructure field. He has scaled operations and organizations from small startups to global operators over his career.

Xavier Leclercq (VP of Business Development at Broadpeak)

Xavier is an accomplished director with 15 years of international experience in technology: from coding, prototyping, architecting, consulting and selling solutions. He is customer-focused with the ability to address technical and commercial aspects to reach successful outcomes. Xavier has a thorough knowledge and experience providing video/content delivery and integration services to content owners and network operators. He has regular lectures in academic and professional curriculum.

Yoav Gressel (SVP, Research and Development at Qwilt)

Yoav drives the product research, design, development and quality assurance activities at Qwilt bringing over a decade of technology development and management expertise in software and computer networking.

Moderated by Jason Thibeault

CEO

Jason Thibeault is the Chief Executive Officer of the Streaming Video Technology Alliance, the international association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Technology Alliance

The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.