SVTA Published Document

SVTA2053: Ad Creative Signaling in DASH and HLS

About This Document

The two most common streaming formats for Adaptive Bitrate Streaming – Dynamic Adaptive Streaming over HTTP (DASH) and HTTP Live Streaming (HLS) – provide mechanisms for ads to be inserted into manifest files. However, there’s often a challenge to properly identify the unique ad asset(s) that are embedded in a manifest. This hampers efforts to ensure delivery and monitoring accuracy. This document proposes a clear and interoperable signaling mechanism for the signaling of creative assets in DASH and HLS. It enables, for example, unique ad asset identifiers such as those from Ad-ID.org and/or unique in-house ad asset IDs to be captured in original or stitched manifest files.

Document Details

Working Group

Publication Date

June 19, 2023

Leads

Current Version

1.1

Number of pages

19

Contributors

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