Chris Hock is a senior leader with a wealth of experience creating and bring new software solutions to market in both large companies and equity- and venture-backed start-ups. In his current role as Head of Business Strategy and Development at Adobe, Hock is responsible for defining and delivering solutions that drive revenue and profit growth by enabling Media and Entertainment companies to leverage data to acquire, engage and monetize high-value audiences. Prior, Hock created the most widely deployed addressable TV advertising system in the world while at BlackArrow/Cadent and before that at Macromedia/Adobe, lead the Flash video business from inception to become the leading platform for over-the-top and IP video delivery, earning him an Emmy award in the category. Hock holds a bachelor’s degree in physics from Michigan State University and an M.B.A. from the University of Michigan.