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Improving Streaming Video Metadata (June)
Thursday, June 25, 2020 at 10:00am (PT)
If you ask streaming video viewers about the experience of finding content across multiple OTT platforms, they will all pretty much agree that the process of finding what to watch is horribly broken. That’s primarily because of metadata. Most OTT platforms must normalize metadata from a variety of studios into ontologies they have developed for their own needs. That means different metadata schemas across video platforms that don’t communicate with one another. The result is silos of content the viewer must explore individually. There have been attempts to address the fragmentation of metadata in streaming, such as MovieLabs and Gracenote, but nothing has been universally adopted. In this webinar, we will explore some of the issues with metadata and streaming video, where it’s broken and where it works, and how it can be improved for a future of streaming that enables viewers to find content more easily.
Webinar Recording
Topics Covered
- When it comes to streaming video, what is, and what isn’t, metadata?
- How important is metadata to the streaming experience?
- Where is metadata broken? Is it the data itself? How it’s collected? Normalization? Consistency?
- What is the impact of “broken” metadata on the streaming video experience? How does this impact viewers and platform operators?
- If everyone standardized on metadata to describe content, would that fix the problem of content discovery? What else needs to be tackled?
- Let’s pick on one workflow: studios providing content to streaming platforms. What’s not working in the process from the perspective of metadata? How can we fix it?
- How do commercial efforts (like Gracenote, Roku, etc.) and standards body efforts (MovieLabs ontology, EIDR, etc.) help? Or, do they create more confusion/fragmentation?
- What does an ideal metadata solution look like? Is it when everyone is just using the same metadata structure and definitions? Is it a common repository? Is everyone sharing information?
- How do you see metadata shaping up over the next 24 months? Is there anything on the horizon (technology, processes, collaboration) which might help to improve the situation long-term?
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Panelists
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Moderators
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About the Streaming Video Technology Alliance
The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.