SVTA5011: Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices
About This Document
Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on viewer churn. To provide users with the best possible Quality of Experience (QoE), content publishers must take into account the advertising workflow with regards to quality, duration, delivery, and failure. The best practices presented in this paper, developed by a number of contributing companies in the Streaming Video Alliance’s Advertising Working Group, address a myriad of considerations for any OTT service provider that is considering the inclusion of advertising in their offering.
Document Details
Working Group
Chairs
Publication Date
September 11, 2018
Version
1.2
Number of pages
21
Other Documents
Below are some other documents you might find interesting.
Get Notified!
Want to get notified when we publish a new blog post, technical document, webinar, or other piece of content? Just enter your email address below. Don’t worry, we won’t share your email with anyone and will only use it to notify you of new content.
Twitter Vimeo Linkedin