Ad Metadata for Brand Safety and Engagement

The primary objectives of this project are to define scenarios where metadata strengthens the connection between ads and content, and to propose best practices for common, translatable metadata schemas. By achieving these goals, we can address two key challenges: enabling advertisers to strategically place ads in front of receptive audiences, and creating a safer advertising environment with reduced brand safety risks. This project will document a proposed solution that enhances the value of ad inventory, which has the potential to increase ad revenue and improve profit margins for streaming video advertisers.