The SVTA can bring significant operational and cost efficiencies across the media ecosystem. Put simply, reducing technical fragmentation helps the entire industry scale more effectively while controlling costs – a crucial factor as streaming continues to replace traditional broadcast television as the primary means of content delivery. For streaming providers, standardized and interoperable workflows would reduce development complexity, lower integration costs, and speed up time-to-market for new features. For technology vendors like Akamai, having clear standards and guidelines means we can focus on innovation rather than maintaining multiple proprietary implementations. For content providers, more efficient and standardized workflows should translate to reduced operational costs and improved reliability at scale. Ultimately, this benefits end users through better quality streaming experiences, more consistent performance across devices, and potentially lower subscription costs as operational efficiencies increase.