Why Did British Telecom Join the Streaming Video Technology Alliance?

The transition from traditional broadcast to unicast presents challenges, including increased overheads and traffic duplication. At BT, we’re continuously evolving our networks to ensure the best possible experiences for our customers. This requires collaboration with others in the content delivery ecosystem to develop scalable, efficient, and sustainable solutions that address these challenges head-on—setting industry standards and championing best practices for next-generation content delivery.

What Do You Believe is the Biggest Technical Challenge Facing the Streaming Video Industry the SVTA Can Help Address?

As the media landscape evolves with the growth of Over-The-Top platforms, it’s increasingly important for content rights holders to take a holistic view of content delivery. A balanced, end-to-end approach across the entire content delivery ecosystem is critical.

How Does an Organization Like the SVTA Bring Value to the Industry?

SVTA brings partners together from across the content delivery ecosystem to ensure that best practices reflect diverse operational realities. By enabling shared insight and collaboration, the SVTA supports the development of solutions that align with customer demand, foster environmental responsibility, and support coherent global design across the media industry.

Andy Stevens

Principal Solution Architect, TV

About

BT Group is the UK’s leading provider of fixed and mobile telecommunications and related secure digital products, solutions and services. BT Group consists of three customer-facing units: Consumer serves individuals and families in the UK; Business covers companies and public services; Openreach is an independently governed, wholly owned subsidiary wholesaling fixed access infrastructure services to its customers – over 700 communications providers across the UK. British Telecommunications plc is a wholly owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on the London Stock Exchange.

For more information, visit www.bt.com/about

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