Unlike other types of networks and services, the video streaming industry standardization has always lagged behind the services themselves. In this way, many different ecosystems have been created within different solution providers, or even, as in our case, directly by operators or content owners. No matter how open our interfaces try to be, specific solution creation results in the proliferation of proprietary systems, penalizing interoperability.

Moving pieces to the cloud, having full flexibility to integrate home-grown or industry modules, multivendor strategies, and of course CDN interconnection, all require standardization in order to provide the video streaming ecosystem with enough flexibility to be managed in an efficient way. Most details in video compression, packetization, and all technicalities that belong to the video streaming, might be addressed by specific standardization fora, but putting all pieces together requires a more comprehensive approach where SVTA is taking the lead.