How To Make a Better Online Video Experience
Wednesday, April 12, 2017 at 10:00am (PT)
Webinar Recording
Topics Covered
- Where is the video experience lacking today?
- What’s required to bring parity between online video and broadcast television?
- What are some of the critical challenges for delivering video over the Internet?
- How does the quality of video impact the experience?
- What’s the relationship between the ease of discovering new content and the viewer experience? Does it need to be improved? If so, how can we improve it?
- What are some elements of the video delivery that can be optimized to improve the quality of the viewer experience?
- What role do standards play in ensuring a consistent viewer experience regardless of provider?
- What role does data play in improving the video experience?
- How will programmatic technologies, like Machine Learning and Artificial Intelligence, impact the viewing experience?
- They say that kids who have grown up with Netflix have no idea what a commercial is. So what’s the impact of advertising on the video experience?
- Can personalization provide a better advertising experience?
- Lightning round: sound off on some of these hot video topics. Quick response (10s MAX):
- 4K
- 8K
- VR
- Mobile
- Interactivity (clickable videos)
- What will the viewing experience be like five years from now?
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Panelists
Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.
Aaron Sloman (CTO at OWNZONES)
No bio available.
Chris Michaels (Director of PR and Communcations, Streaming Industry Evangelist at Wowza Media Systems)
Chris has over 20 years of experience providing expert marketing counsel in the high-technology for B2B and B2C markets including cybersecurity, semiconductors, biotechnology, medical technology, pharmaceutical, HPC, and mobile technologies. He has led global marketing and communications teams through company and product launches, growth activities, and exit events (including IPOs). Chris is also an experienced technology evangelist. He has spoken at a variety of conferences, served as chief advocate for industry organizations, and helped spearhead industry-wide research initiatives and standards adoption.
Pete Mastin (Watson Media, Strategy and Business Development at IBM)
No bio available.
Aaron Sloman (CTO at OWNZONES)
No bio available.
Chris Michaels (Director of PR and Communcations, Streaming Industry Evangelist at Wowza Media Systems)
Chris has over 20 years of experience providing expert marketing counsel in the high-technology for B2B and B2C markets including cybersecurity, semiconductors, biotechnology, medical technology, pharmaceutical, HPC, and mobile technologies. He has led global marketing and communications teams through company and product launches, growth activities, and exit events (including IPOs). Chris is also an experienced technology evangelist. He has spoken at a variety of conferences, served as chief advocate for industry organizations, and helped spearhead industry-wide research initiatives and standards adoption.
Pete Mastin (Watson Media, Strategy and Business Development at IBM)
No bio available.
CEO
Jason Thibeault is the Chief Executive Officer of the Streaming Video Technology Alliance, the international association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.
About the Streaming Video Technology Alliance
The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.