Mobile Phones: Changing the Online Video Landscape (March)
Monday, March 27, 2017 at 10:00am (PT)
The mobile phone is changing the video landscape. Consumers are flocking to their smaller screens in record numbers to watch everything from live events to news to full-length shows and movies. But what’s driving this new behavior? And how can you take advantage of it as you develop your own streaming video strategy? In this webinar, we will explore consumer research from both the Streaming Video Alliance and the Ericsson ConsumerLab that digs into this growing phenomenon, providing useful insights that shed light on why consumers are using their mobile phones more often to watch video. You’ll leave this webinar not only with a better understanding of consumer behavior, but with useful insights that can help shape the way you deliver your own online video.
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About the Streaming Video Technology Alliance
The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.