Showing 85–96 of 99 results
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Technical Documents
SVTA3059: Streaming Video Technology Alliance Input to The hls-interest Meeting (October 2023)
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This document describes key network delivery metrics for streaming Internet video. The Streaming Video Alliance Quality of Experience (QoE) working group (WG) developed these metrics as a common language to describe effectiveness of network delivery. Although many more metrics could have been documented, these particular metrics represent the most common and important metrics according to the QoE WG group membership. It is expected that these metrics can be used across the streaming video ecosystem to provide guidance that can lead to enhancement of QoE.
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Technical Documents
SVTA5009: Forensic Watermarking Implementation Considerations for Streaming Media
$0.00 Add$0.00The piracy of online video content is a significant issue for content owners and distributors. This document explains the technology of watermarking and how it can be employed, in various methods, to secure video against theft.
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There are many different approaches to associating attributes to an IP address and many different attributes that can apply. There are also several different approaches to delivering that data. This document will focus on attributes that fall into three categories: Identity, Service, and Location. Identity can include a user’s name, the upstream service provider, an enterprise network, university, or department. Services can include attributes such as a W-Fi network, cable, wireless, infrastructure, and enterprise. Finally, location attributes can identify city, state, zip codes, country, region, or geocodes. A collection of attributes would form objects with their associated values, and these objects can be related to an individual IP address or a range of addresses to create an IP addressing object. These IP address objects can also be tied to an IP address object in a parent child relationship to provide as much detail as desired by the source. This document provides a JSON object model and schema to represent how those attributes can be tied to an IP address in a common format for controlling the access to streaming video using geo-location data for IPv4 and IPv6 addressing.
Note: access controls, privacy, and the management of privileged information (PII) will not be defined here and will be left to other efforts.
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Technical Documents
SVTA5011: Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices
$0.00 Add$0.00Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on viewer churn. To provide users with the best possible Quality of Experience (QoE), content publishers must take into account the advertising workflow with regards to quality, duration, delivery, and failure. The best practices presented in this paper, developed by a number of contributing companies in the Streaming Video Alliance’s Advertising Working Group, address a myriad of considerations for any OTT service provider that is considering the inclusion of advertising in their offering.
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As the video streaming industry continues to mature, QoE expectations continue to rise in importance both as a value proposition to the consumer as well as a differentiator between competing video streaming services. Yet, consistent, systematic, standardized, objectively measured, and business-rules-driven QoE assurance continues to be an elusive goal. This document outlines factors that impact consumer QoE, sheds light on some of the underlying challenges to diagnosing QoE impact and provides a set of best practices for end-to-end QoE monitoring in video streaming workflows.
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The ability to prevent piracy, take down illegal content, and act against illegal sources are key objectives of content protection. Meeting these objectives requires the use of a variety of technologies including watermarking, Digital Rights Management (DRM), fingerprinting, and cryptography. This document examines and discusses the streaming video system to provide best practices for protecting and securing streaming video content for both content providers and distributors to ensure content is being used as intended by those who it was intended.
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Technical Documents
SVTA5020: All Coming Together: A Collaborative Effort to Achieve Comprehensive End-to-End Monitoring
$0.00 AddSVTA5020: All Coming Together: A Collaborative Effort to Achieve Comprehensive End-to-End Monitoring
This paper, originally published in SCTE-ISBE Journal of Digital Video, Vol 5, No 1, December 2020, outlines a collaborative integration of manifest delivery, analytics, quality metrics, visual dashboard, and reporting methods while highlighting several demonstration use-cases. This proof-of-concept study will prove helpful for ad operations teams to enable a reliable Quality of Service (QoS) across streaming devices while validating advertiser’s investments.
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Over-the-Top (OTT) video streaming is accelerating towards a tipping point where broadcasters are simulcasting their content to both OTT and traditional broadcast customers. This has raised concern with the latency delta between broadcast and OTT streams. In addition, new OTT use cases have emerged that demand the lowest possible latency. This paper explores techniques available to streaming video distributors to reduce the latency of their streaming content from encoder to screen.
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This document identifies the vulnerability points inherent in streaming video players and proposes some of the industry best practices to ensure content is protected while not impeding viewer access or a high-quality viewing experience.
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