The Woes of Device Fragmentation and What To Do About It

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Tuesday, October 26, 2021 at 10:00am (PT)

As streaming has grown, so too have the number of devices. From Smart TVs, to connected devices (like Roku and Fire Sticks), to mobile phones, consumers are finding an increasing number of ways to stream content. Even Tesla has jumped into the fray! But none of these devices behaves like another. From how they request content to the player environment, they must be dealt with individually and that radically increases the complexity of providing a great viewing experience. In this webinar, we’ll explore what device fragmentation looks like, ways that streaming operators have managed to deal with it, and best practices for addressing it. Panelists will be announced shortly. This webinar will be moderated by Jason Thibeault, Executive Director of the Streaming Video Alliance.

Webinar Recording

Topics Covered

  1. What are the streaming differences between mobile phones, connected devices, SmartTVs, laptops, browsers, and apps? Player? Format requirements?
  2. As devices are upgraded (new operating systems or other changes), how are the changes tracked so they can be addressed within the delivery workflow?
  3. How is testing carried out against multiple devices and platforms?
  4. What are some of the ways having to support multiple devices complicates being able to provide a high QoE?
  5. Does supporting multiple devices make reporting and analytics more complex? How are sessions carried across them?
  6. Quibi failed earlier this year but it exposed a question: do the different devices require specific streaming experiences? If so, does that further complicate the workflow?
  7. Are there ways we can improve the support of multiple devices? Metadata? Automation? AI?
  8. As streaming grows within emerging markets, which often have older generation devices, how does it complicate the delivery workflow?
  9. Obviously, the devices themselves may have special requirements for streaming, but the environment may be an issue too (i.e., variable bandwidth networks, bad connections, etc.). How are other device-specific factors like bandwidth addressed when trying to provide a great viewer experience?
  10. As far as security is concerned, do different devices matter or is it just a “one-size-fits-all” approach to keeping the stream secure?

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Panelists

Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Chris Xiques (SVP, Video Technology Group at Paramount)

Chris is a team leader and software architect responsible for in-house Video Encoding and Player platforms as well as overseeing health and direction of the entire video delivery technology stack for ViacomCBS Digital.

Damien Lucas (Chief Product Officer at Ateme)

Damien Lucas is the Chief Product Officer of ATEME and an expert in video-streaming technologies for fixed and mobile networks. Previously he was co-founder and CTO of Anevia, the provider of OTT and IPTV software solutions that was recently acquired by ATEME. He was also one of the creators of VLC Media Player and has been the driving force behind many technological world firsts in the streaming industry. As Chief Product Officer of ATEME, Damien is responsible for extending the business through new product developments. Damien is a graduate of the Ecole Centrale de Paris (France), as well as a regular speaker and panelist at events and tradeshows such as NAB Show, Content Delivery World, and OTT Summit.

Ruben Senor-Megias (Chief Sales Officer at Nice People at Work)

Beginning in 2003 in the IPTV/OTT industry, Ruben established himself as a pioneer in IP-based TV applications. He has worked for a number of big telecommunications and broadcast operators, often leading the Service Quality Management setup and Service Management efforts. As such, Ruben has a deep understanding of customer needs and the problems they face in their daily business.

Samuel Jenning (Principal Solution Architect at Conviva)

Sam Jenning is an accomplished technologist with deep expertise in streaming video analytics and online advertising.  At Conviva, Sam is the technical lead for emerging solutions in identity, advertising, and data platforms.  His prior experience includes managing audience and programmatic ad technology at Disney and the launch of industry-changing technologies at AppNexus. Fun fact: Sam is an RYT 200 yoga instructor.

Chris Xiques (SVP, Video Technology Group at Paramount)

Chris is a team leader and software architect responsible for in-house Video Encoding and Player platforms as well as overseeing health and direction of the entire video delivery technology stack for ViacomCBS Digital.

Damien Lucas (Chief Product Officer at Ateme)

Damien Lucas is the Chief Product Officer of ATEME and an expert in video-streaming technologies for fixed and mobile networks. Previously he was co-founder and CTO of Anevia, the provider of OTT and IPTV software solutions that was recently acquired by ATEME. He was also one of the creators of VLC Media Player and has been the driving force behind many technological world firsts in the streaming industry. As Chief Product Officer of ATEME, Damien is responsible for extending the business through new product developments. Damien is a graduate of the Ecole Centrale de Paris (France), as well as a regular speaker and panelist at events and tradeshows such as NAB Show, Content Delivery World, and OTT Summit.

Ruben Senor-Megias (Chief Sales Officer at Nice People at Work)

Beginning in 2003 in the IPTV/OTT industry, Ruben established himself as a pioneer in IP-based TV applications. He has worked for a number of big telecommunications and broadcast operators, often leading the Service Quality Management setup and Service Management efforts. As such, Ruben has a deep understanding of customer needs and the problems they face in their daily business.

Samuel Jenning (Principal Solution Architect at Conviva)

Sam Jenning is an accomplished technologist with deep expertise in streaming video analytics and online advertising.  At Conviva, Sam is the technical lead for emerging solutions in identity, advertising, and data platforms.  His prior experience includes managing audience and programmatic ad technology at Disney and the launch of industry-changing technologies at AppNexus. Fun fact: Sam is an RYT 200 yoga instructor.

Moderated by Jason Thibeault

CEO

Jason Thibeault is the Chief Executive Officer of the Streaming Video Technology Alliance, the international association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Technology Alliance

The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.