The Woes of Device Fragmentation and What To Do About It
Tuesday, October 26, 2021 at 10:00am (PT)
As streaming has grown, so too have the number of devices. From Smart TVs, to connected devices (like Roku and Fire Sticks), to mobile phones, consumers are finding an increasing number of ways to stream content. Even Tesla has jumped into the fray! But none of these devices behaves like another. From how they request content to the player environment, they must be dealt with individually and that radically increases the complexity of providing a great viewing experience. In this webinar, we’ll explore what device fragmentation looks like, ways that streaming operators have managed to deal with it, and best practices for addressing it.
Panelists will be announced shortly.
This webinar will be moderated by Jason Thibeault, Executive Director of the Streaming Video Alliance.
Webinar Recording
Topics Covered
- What are the streaming differences between mobile phones, connected devices, SmartTVs, laptops, browsers, and apps? Player? Format requirements?
- As devices are upgraded (new operating systems or other changes), how are the changes tracked so they can be addressed within the delivery workflow?
- How is testing carried out against multiple devices and platforms?
- What are some of the ways having to support multiple devices complicates being able to provide a high QoE?
- Does supporting multiple devices make reporting and analytics more complex? How are sessions carried across them?
- Quibi failed earlier this year but it exposed a question: do the different devices require specific streaming experiences? If so, does that further complicate the workflow?
- Are there ways we can improve the support of multiple devices? Metadata? Automation? AI?
- As streaming grows within emerging markets, which often have older generation devices, how does it complicate the delivery workflow?
- Obviously, the devices themselves may have special requirements for streaming, but the environment may be an issue too (i.e., variable bandwidth networks, bad connections, etc.). How are other device-specific factors like bandwidth addressed when trying to provide a great viewer experience?
- As far as security is concerned, do different devices matter or is it just a “one-size-fits-all” approach to keeping the stream secure?
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Panelists
Click on a panelist’s picture or name to visit their Streaming Video Technology Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.
Moderators
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About the Streaming Video Technology Alliance
The Streaming Video Technology Alliance is the international technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the SVTA is helping to improve the streaming video experience at scale. Over 100 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.